Los Angeles · performance marketing · film · business mentorship
Guillermo Bale
Fifteen-plus years across global ad agencies and in-house marketing teams. Founder of Roilogy, a growth-marketing firm for SMBs. Producer of indie horror films such as Kill Her Goats, Fog City, Return of the Living Dead. Business mentor with the SCORE Los Angeles chapter.
Marketing
15+ years across JWT, Wunderman, Dermavenue and now Roilogy — global brands like Microsoft, Samsung, Pirelli, HSBC and Petrobras.
Read the trajectoryFilm Producer
Producer and marketing lead for indie genre features that punch way above their micro-budgets, distributed through owned multi-channel strategy.
See the filmsBusiness mentor
Volunteer mentor with SCORE Greater Los Angeles. Pro-bono guidance for early-stage and growing small businesses across LA County.
Book a sessionA career built at the intersection.
It started in São Paulo, on the agency floor at JWT Brasil briefed on the global launch of Windows 8 in partnership with Microsoft Seattle, and learning the trade by surviving it. Next came Samsung's Galaxy launches. Pirelli, HSBC, Unilever, Petrobras.
Seven years in agencies and a Cannes credit later (AfroReggae — Tá no Mapa, mapping Rio's favelas onto Google Maps), the in-house years began. Hundreds of campaigns. A 50% jump in client satisfaction. A 40% lift in agency revenue.
Then Los Angeles. Indie film marketing. Performance marketing. And eventually the inevitable founder's question — what would I build if I built it for myself?
Chapter II — Marketing
From global agencies
to founder of Roilogy.
2010 – 2017
Agency Years
JWT Brasil & Mutato
Started as Project Manager, ended leading pitch teams. Hundreds of projects for Microsoft, Samsung, Pirelli, HSBC, Petrobras, Unilever, Diageo and AfroReggae. Cannes-recognized work on Windows 8 LATAM and "Tá no Mapa."
2018 – 2022
In-House · Film & Production
Living Dead Media
Marketer and film producer in-house. Built campaigns and e-commerce engines for indie features — Kill Her Goats, Fog City, Return of the Living Dead — driving 50%+ merch revenue lift across Shopify, Amazon, Walmart and Etsy.
2023 – 2024
In-House · Performance
Dermavenue
Architected paid media on Google, Meta and Bing — 141% advertising-attributed revenue lift in 7 months. Built first-party data & attribution stack. Doubled ROAS via A/B testing framework.
2024 — present
Founder
Roilogy
Growth-marketing firm for SMBs. Measurable ROI in one quarter. Performance media, analytics, attribution & creative — packaged for small and mid-sized teams that need outcomes, not slides.
Some of the brands worked with
Microsoft
Samsung
Pirelli
HSBC
Petrobras
Unilever
Featured — The Studio
Roilogy: measurable ROI in one quarter.
For small and mid-sized businesses ready to stop guessing. The discipline of a global agency, run at the speed and price point of a founder-led studio.
Currently accepting clients
Growth marketing,
without the agency tax.
A full performance stack: paid media, attribution, creative, analytics, conversion. Owned end-to-end by the operator who built it for global brands.
141%
Revenue lift, 7 mo.
2×
Average ROAS
1Q
Time to ROI
Sample client trajectory · Dermavenue, 2023–24
Chapter III — Film
Producer.
Independent horror.
Three feature films with director Steve Wolsh and WithAnO Productions — practical effects, micro-budgets, viral campaigns. The marketing brain applied to genre cinema.
Verified film credits & cross-references
Chapter IV — Mentorship
Pro-bono mentorship for small business owners.
Volunteer mentor at SCORE Greater Los Angeles, the nation's largest network of pro-bono small-business mentors, supported by the U.S. Small Business Administration since 1964.
The SCORE Los Angeles chapter served 18,000+ local entrepreneurs in 2024 alone, and was named SCORE's 2025 District Chapter of the Year. Guillermo's role: one-on-one mentoring sessions, free of charge, for owners and operators across LA County.
Sessions focus on the practical work, such as: what to fix this quarter, what to ignore, how to read your numbers, where the next dollar of growth actually lives.
01
Performance Marketing
Google, Meta & Bing Ads · ROAS & attribution.
02
Brand & Content Strategy
Positioning · creative pipelines · social.
03
E-commerce Operations
Shopify · Amazon · Walmart · Etsy stacks.
04
Business Analytics
First-party data · attribution · A/B testing.
05
Crowdfunding & Launch
Kickstarter · pre-launch · audience building.
06
Founder Strategy
Pricing · packaging · the first 12 months.
Contact